Finale Video Reflection:
Crocs Shoes
Week 1:
The shoe brand has been a fan favorite of America since 2002. After looking at a recent post on their Instagram made September 5th, by popular demand the Lightning McQueen crocs have made a comeback. The image of the tweets is some of many who requested the comeback which Crocs seemed more than happy to deliver. The post has over 1 million views, with many likes and comments displaying their love and excitement. One user posted “crocs = the love of my life” to which Crocs responded with a form of heart emojis. Throughout the comment section, the brand actually responds to their fans comments quite a bit which is surprising to me. It shows that they are in touch with their costumers and appreciate their support. It’s noticeable that their page contains lots of color and fun activities being done in the shoes to demonstrate the wear and tear. The social media page also has interactive posts to get their costumers to engage. For example they posted a quiz prompting viewers to solve several math problems by figuring out what the value of the shoes and what they equal. It’s clear that the brand is in touch with the costumers and willing to adjust their products to keep their customers happiness.
Week 2:
This week on the 23rd, Crocs posted a BT21 themed shoe. I didn’t know what BT21 was so I googled it. These jibbitz are a symbol of the popular K-Pod band BTS. It semes like each character represents a singer in the band. For example, the yellow dog represents the whole bands image. The group has a large following in America so it’s no wonder they teamed up with Crocs. Along with the accessories, they also have a themed shoe. I took a look at the Korean Crocs website and there are many comments expressing their excitement for this shoe release. I look a look at the Twitter page and across all forms of social media, the brand posts “friendship”. Apparently this brand is big on spreading kindness; each band member has a matching tattoo to connect them. The impact of the fandom drives some followers to get tattoos to commemorate the band and it’s symbol. Later on, I looked at the BTS Instagram page which I was surprised to see no advertainment of the shoe. Overall, many people seem to be excited for the brand release.
Week 3:
Crocs and Jimmy Kimmel teamed up and released a limited edition clog. The catch is that the shoes are pizza themed with special jibbitz of Kimmel’s face, peperoni and other common pizza toppings. I think it’s a creative combination although I’m not sure how pizza and a talk show host go together. In the description, it’s mentioned that a donation is going to be made to benefit Children’s Hospital Los Angles. In the comment section, people didn’t seem too excited about these. There are comments like “These won’t be selling out.” and “You can keep these ones, Crocs.” Despite these negative comments, it’s in the official post that these shoes did sell out. There are also comments against Kimmel; I’ve noticed people are very particular about their show hosts. Someone even said they preferred Jimmy Fallon which made me smile. There are positive comments like “I need these” from one excited user to which the company did respond too. Usually, Crocs is all over their comment page responding to a lot of comments but because this post has several negative reaction, they backed off.
Week 4:
Crocs is clearly in touch with their fan base and what’s popular because they posted a video of a Crocs cake! Many people go crazy for the ‘Is it cake’ trend were you look at an object and decide if it’s real or cake; they even made a Tv show about it. The video follows along a popular cake artist, @thejonnycakes as he builds the shoes and talks about the process with some jokes thrown into the mix. It seems like an easy process and Jonny made the cake look super accurate. In the beginning of the video, he tries to wear the prop on his feet then brings himself to the floor and takes a bite of the cake. I found this a little weird but funny as it’s eye-catching and keeps you watching the video. Both parties posted the video on their pages for the collaboration. Not only does the post follow a trend many people like but it’s celebrating 20 years of Crocs! The comments here are super positive and congratulate and complement the brand.
Week 5:
This week, Crocs posted a Deepest Croc Confession…It’s a set of peoples “secrets” involving Crocs in a popular meme format. I found it entertaining to swipe though this post. One post said, “I used to say Crocs were ugly but secretly I wore them all the time.” While the shoes are worn by many people, there is an equal amount who don’t like the shoe. People complain that the shoe is ugly or impractical but often change their mind if they actually invest in the product. Another person commented, “I have spent over $3000 on Crocs” which was shocking to read. I love the brand and have several pairs myself but I can’t imagine investing that much. However, they have practical shoes for the whole family. I’ve seen a lot of kids wearing them because they’re easy to dress and adults for comfortable but professional work shoes. A comment under the post said that they got their whole workplace to get matching pairs, which is pretty awesome.
Week 6:
As a fan of Crocs, I am excited for #Croctober! During this month they celebrate all things fall and do a lot of specialized shoe sales and new Jibbitz’s. For the spooky month, the company posted a video of a giant Croc costume. I thought it was an awesome idea and the costume looks handmade which is also impressive. The outfit is eye-catching and definitely something to show off. The brand is active on media to begin with but I’ve found they often repost some of their fans creations which is super exciting. Their presence online is also a good way to keep in touch with the costumers and current trends. This week also continues the celebrations of 20 years of the brand. They made another post releasing an accessory and hosting an online meet and greet.
Week 7:
This week, the brand collaborated with Salehe Bembury who is an American shoe designer knows for his street wear. The post includes information and mentions “a utilitarian of form and function” which is true for the entire brand. I went to the website to look at more advertisement and I actually really like the design and sponsorship of this product. They explain this shoe balances heritage and innovation to the Classic Clog design. I’ve noticed each collaboration is with someone in a completely different category of work, like designing a shoe with Jimmy Kimmel who’s in the entertainment industry verses a fashion designer shows range for the Croc company. It’s nice to see different people being represented on one platform.
https://www.crocs.com/collaborations/salehe-bembury.html
Week 8:
With the seasons changing, it seems the brand is furthering their promotion of lined shoes. t appears they released 4 different colors of ‘Furever Crush’ Crocs. They have white, pink, black and a lighter purple called Moon Jelly. It looks like these types have more lining to them keeping your feet warmer for longer. Peer usual, many people in the comments seem to want to purchase these. Over the project I noticed many people in the comment section asking for more kid sizes either because their feet are too small or they want them for their kids. I hope to see the brand working to change this soon as it seems many people request it.
Week 9:
This week, Crocs released a video with Queer Eye star, Jonathan Van Ness. Th video is titles “The softest, cutest…photoshoot ever!” Which is advertising all lined Crocs. Otherwise called fuzzy Crocs, Jon is surrounded by adorable puppies in a simple but charming photoshoot. Not only does the post appeal to a many buyers but it shows the brand is inclusive. There are many comments supporting this advertisement, saying they “love this”.
Week 10:
One thing is clear about this brand, they are invested in their costumers and keeping fun, fresh merchandise circulating for any age of buyers. On November 28th, on the Instagram page, Crocs announced their Cereal Collection is back for a limited time! The brand features cereals like Cinnamon Toast Crunch, Cheerios and Trix. In the comment section, many fans expressed their excitement; one user wished this release would be worldwide, stating “why you torturing me…” It also looks like special Jibbitz’s in the shape of the cereals are featured with the purchase of the shoe.
The comment section on this post also holds a lot of complaints of backed up orders, saying the brand should process these orders made 2 weeks ago. Several people expressed that they emailed the brand, went through customer service and still got no response as to when their orders would be shipped. Its clear this is a busy time for the brand as the holidays approach.
