Public Relations in the Digital Age

Official Description:

Public Relations in the Digital Age surveys the field of public relations, with special emphasis on the role of the communications specialist as a public relations practitioner. Topics covered include the history of public relations, campaign design, execution, and evaluation, public relations writing, and public relations law and ethics.

Student Description:

A look into what Public Relations entails, with a focus on the communications side of things. This course covered campaign design and management, crisis management, and reflection on past developments, and how the field has improved and changed, or not, within Public Relations.